Who hasn’t heard of Benefit Cosmetics? Booo!!! You have got to be kidding me!
Surely you must have heard of Benefit Cosmetics because this 36 year old San Francisco-based company is considered one of the world’s cosmetics powerhouse and it’s been taking the world by storm, winning every true-blue makeup fanatic’s heart with all its cute, candy-colored packaging and unique (often humorous) product names. Remember when you were just a little girl and you were dying to play with your Mama’s makeup ’cause you were just mesmerized by all the pretty colors? That’s exactly what Benefit does to any lady who walks into their stores or visits their website. It’s a feast!
Last month I officially became a Benefit Cosmetics Benebabe and this message, I found waiting for me in my inbox, made it all official.
I know, I know… you’re probably thinking, “What’s the big deal?!”, when pretty much every Benefit Cosmetics fan is called a “Benebabe”. Well, you see, having gone through the “application process” and having received that personal note from Benefit, referring to me as an “official member of the Benebabes Club” made me feel like I’ve earned the name (which I truly am proud to wear because I am head-over-heels in love with this brand). I couldn’t be happier! Thank you so much, Benefit (doing the Moonwalk! haha!).
I admit, I’ve held off my post on Benefit Cosmetics for far too long and I know, it’s high time that I make time. There were just so many of their products that I’ve been dying to talk about but I can’t seem to find enough time to do all that I need to for the kind of post I had in mind. Then, there’s the ongoing love-hate relationship I have with my camera ever since my “supposedly” idiot-friendly li’l gadget decided to be very choosy when it comes to lighting! Syempre, everything has to be perfect especially when you’re trying to blog about makeup. So sayang naman the makeup if you can’t give it justice by appearing so shwanget in the pictures diba? Ayayay!
Anyway, other than being a Benebabe, I’m simply ecstatic that Benefit Cosmetics has now made it easier for their fans in the Philippines to get their hands on those Benelicious makeup products by opening its first store in Greenbelt 5 in Makati last December.
Shortly after that, they opened a counter inside Rustan’s Shangri-La Plaza in Mandaluyong. Life is really sweet!
Following its successful launch, I’m sure the next best thing would be for Benefit Cosmetics to find its way to us, Northern (Quezon City area) and Southern (Alabang area) gals, right? It’ll happen. Just you wait and see!
Meanwhile, these are some of the Benefit Cosmetics products that I’m totally hooked on (I’ll talk more about them in detail soon) :
Oh, there’s so much more to this “candy store” than meets the eye but I’m determined to keep this post short this time, so I’ll get to that some other time.
Now, these… these are coming soon to the Philippines and I. Can’t. Wait.
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