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Happy 8th Birthday, e.l.f. Cosmetics!

Posted by on Jul 27, 2012

Happy 8th Birthday, e.l.f. Cosmetics!

e.l.f. Cosmetics celebrates its 8th birthday with a bang and makeup enthusiasts from all around the world are the invited guests in their 8-week long party!   Since June 19th, e.l.f. Cosmetics has been giving exclusive discounts, makeup promos, and giving away other surprises to their loyal supporters as part of their celebration.   A winner is chosen every day to win a special gift set and this will go on until August 13th.  The celebration will conclude with the selection of one Grand Prize winner who will be receiving an eight-year supply of makeup from e.l.f. Cosmetics.  Each week of the celebration highlights a special theme that revolves around every core value that the company stands for and adhere to:

  • Week 1 was about Helping A Charity (Beauty Bus Foundation)
  • Week 2 was all about Being Green, focusing on e.l.f. mineral line of cosmetics and tools
  • Week 3 was an invitation to e.l.f. fans to Share photos of their makeup hauls and tips via popular social networking sites Facebook, Twitter and Pinterest
  • Week 4 gave an opportunity to e.l.f. fans to Spread The Love by expressing what they love most about e.l.f. Cosmetics
  • Week 5 focused on Building Confidence
  • Week 6 is a special shoutout of Appreciation from e.l.f. Cosmetics to all their devoted fans and customers


Eight Years Of Making Women Beautiful

e.l.f. Cosmetics stands by its belief that “every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget”.  Founded in 2004 by Joey Shamah and Scott-Vincent Borba, e.l.f. Cosmetics offers ubergorgeous colors made from high-quality ingredients at extremely affordable prices.

“Our vision is to empower and educate women to play in innovation without sacrificing their budget. We offer a complete line of makeup and professional tools—all at an extreme value price!” — Joey Shamah and Scott-Vincent Borba


Freebie Friday

As my own humble tribute and a way of celebrating with e.l.f. Cosmetics, I am giving away this fabulous e.l.f. Studio Makeup Clutch Palette to one lucky MyMy Blog follower for this month’s Freebie Friday.

elf3 Happy 8th Birthday, e.l.f. Cosmetics!

elf2 Happy 8th Birthday, e.l.f. Cosmetics!

elf1 Happy 8th Birthday, e.l.f. Cosmetics!

“Be fashionably beautiful wherever, whenever! Ideal for the woman on-the-go, this stylish hard-sided Beauty Makeup Clutch provides the essentials to take your look from day to night. Open the 47-piece mirrored palette to reveal an array of eyeshadows on top and a pull-out tray with blushes, bronzer, eyebrow cream, and lip colors! You’ll always be prepared for any occasion with this must-have makeup accessory.” — e.l.f. Cosmetics

The e.l.f. Studio Makeup Clutch Palette includes:

32 Eyeshadows
6 Lip Colors
2 Blushes
1 Bronzer
1 Eyebrow Powder
1 Eyebrow Cream
1 Face Shimmer
3 Dual Ended Eyeshadow Applicators

Here’s a quick demo:

For a chance to bag this wonderful Freebie, follow either steps 1 & 2, or steps 1 & 3 carefully:

  1. Like e.l.f. Cosmetics and Myla Upshaw on Facebook.
  2. Share this post on your Facebook page (make sure your privacy setting is switched to “Public” sharing), and type the words “Happy 8th Birthday, e.l.f. Cosmetics!” on your shoutout box.
  3. Share this post on your Twitter page, making sure that you mention these Twitter accounts on your tweet –> @eyeslipsface @askelf @mymyupshaw

The deadline for this Freebie Friday contest will be on Monday of next week, July 30th.  The name of the winner will be announced the following day, July 31st.

For more details on the e.l.f. Cosmetics Birthday Celebration, go to their Birthday Page.

[Image and Video Credit:  All photos, video and logo courtesy of e.l.f. Cosmetics]
cd39c3337f68e167a588cd7962f06bb7 Happy 8th Birthday, e.l.f. Cosmetics!



mymy 20440 57x57 Happy 8th Birthday, e.l.f. Cosmetics!

About The Author: Myla “MyMy” Upshaw

Myla “MyMy” Upshaw is a stay-at-home mom who prides herself on her status as a Filipino Christian wife and mother and “domestic goddess”. She blogs about popular subjects for stay-at-home moms such as fashion, family, beauty, relationships, entrepreneurialism (“mompreneur”), movies, self-improvement, health & wellness as well as about her faith as a follower of Christ.

To learn more about Myla Upshaw, please click here:



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Join the conversation and post a comment.

  1. ruth evangelista

    My minsan naman mag post ka ng bagay na combination pag apply ng make up..thanks

    • Myla Upshaw

      Thanks for your comment and suggestion, Ate Ruth! I think I understand what you mean, and I will come up with a post on that soon. Personally though, I love going for palettes ‘coz I tend to get overwhelmed by all the myriad of colors available that it also drives me nuts when choosing colors for my eyes, cheeks and lips. So by buying a palette, it sort of simplifies the whole process for me, knowing that the colors in the palette were already pre-selected for me by makeup experts. I do intend to write more about these palettes from e.l.f. Cosmetics, as well as other brands like Smashbox and Benefit. Some example of palettes I already wrote about here on MyMy Blog are the eyeshadow palette from Urban Decay and some travel-friendly palettes from Laura Mercier.

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